Setting Goals

Goal setting is an important part of improving and growing as human beings. While a certain degree of self-acceptance is necessary for happiness, it is also equally important that we try to evolve and expand our horizons each day. With the start of another year upon us many will be setting New Year’s goals or resolutions. Most of these will fail but even the attempt can be valuable. But what can make us more likely to achieve our goals? We came up with a list of suggestions that will help us achieve our goals but let us know what works best for you.

First, it might sound simple but anything we can do to combat depression and discouragement will help us achieve our goals. Many during the winter experience seasonal affective disorder where the grayness of winter months really starts to get us down. If we are feeling this way we are less likely to be motivated to try new things and stay committed to our goals. There are many solutions for seasonal affective disorder but one helpful tip can be buying a light therapy lamp that simulates natural light we are missing in the winter.

Light Therapy Lamp

Second, try and involve a friend in your goal setting. As human beings we crave companionship especially when trying something new or uncomfortable. We are often lazy creatures and a motivated partner will help us get out of bed and achieve our goals. There are tons of benefits to having an accountability partner or group. These range from getting feedback and advice to psychological factors like performing better in front of others. No matter which particular area you need help with, there’s no denying the benefit of having an accountability partner.

Friends Waving

Third, have confidence in yourself. If we don’t believe we can achieve our goals, who else will? In the end, it will be a self-fulfilling prophecy if we don’t believe we can do it and then we don’t do it. We shouldn’t set goals that are unrealistic or out of our control to accomplish but we should start out with as much confidence as we can muster and then try to keep that confidence as long as we can throughout the project or goal.

Can Cant

Fourth, have a plan for how you want to accomplish your goal. As the saying goes, “a goal without a plan is just a wish.” Part of planning for a successful goal is setting mini goals you can achieve along the way. So if your goal is to read 100 books in 2019 you can set a mini-goal to read 10 in January. This helps us feel like we are accomplishing our goals when they may actually be pretty far off.

A Goal without a plan

Lastly, remember to have fun with your goals! If the entire thing is a miserable process, what’s the point of all of this? After all, you don’t want to improve into being an unhappy person! Whatever our strategy is, setting goals is very important, if only to help us determine what we want out of life and where we hope to go. Hopefully these tips have been helpful. We would love to hear what you do to achieve your yearly goals. Let us know in this blog or on our social media!

When to Use External Analgesics


You’re sore from your workout. You’re hurting from chronic aches and pains. Maybe you went too hard playing back yard football with the kids and now you’re paying for it. Whatever the source of your achy muscles and joints, you want relief. If you’re looking for a solution besides OTC internal analgesics, external analgesics may be what you need. Also known as topical pain relievers, these products are applied on the skin directly at the source of the pain, rather than going through the digestive system and liver to be disseminated through the body. There are many great reasons to use external analgesics and we’re going to cover them, as well as some of the cons, so you can make the most educated decision possible when looking to relieve your pains and discomforts.

Despite being generally accepted as safe, ingesting internal analgesics can have negative effects on the body, especially the liver. The FDA has some good tips on avoiding liver damage, which include not taking the medication if you consume over a certain amount of alcohol daily and following proper dosage amounts. More powerful ingested pain relievers can have very addictive properties, unfortunately contributing to the opioid epidemic. For these reasons, and others like them, external analgesics are preferred. Zim’s MaxFreeze is non-habit forming and is not digested. Instead, it is applied directly to the source of the pain, outside of the skin.

Along this same line, because external analgesics are applied directly to the location of the pain, they act very quickly. Ingested medications must be processed in the body before being sent out all over. External analgesics are put right on the source and work fast. No pain-relief is wasted on areas that don’t need it. Zim’s offers three convenient means of application: continuous spray for fast, convenient application, roll-on stick for no mess application, and gel for total coverage and absorption.

The biggest downside to many external analgesics is that they have a strong, not-always-pleasant, scent. This usually comes from the primary active ingredient, which could be menthol or salicylate. Zim’s MaxFreeze has a quick vanishing scent, so you can apply it to your sore spots then get on with your day.

It’s Rainy and Cold but the Cardio Doesn’t Stop


Thanksgiving is over. You’re still sporting a food baby of turkey, dressing and all sorts of delicious foods. Outside It’s cold. It’s rainy. You just want to stay home and nap. So there’s no better time to crank out some cardio.

There are plenty of great options for doing cardio indoors (where it’s not freezing and raining). You don’t even need equipment, though if you have some, that’s great! From fat burning to cardio-improving to muscle building, there’s an option for every exercise journey.

Body weight exercises

Body weight exercises are the tried and true methods of working out. People have been using body weight exercises since Ancient Greece. Back in those days, it was mostly exercises mimicking combat and sports, but the idea of using just body weight and the environment was the same as today. Instead of practicing throwing spears and swinging swords, modern body weight exercises are more about getting the heart rate up in a limited space. Some great, general exercises include jumping jacks and jogging in place. More advanced, high-intensity exercises include burpees and mountain climbers. Though we’ve all done jumping jacks and jogging in place since grade school, don’t underestimate exercises like burpees just because they’re body weight exercises. Those can kick your butt from here to next Tuesday and you’ll be feeling them for days.

Now you’ve chosen which body weight exercises you want to do, now you need to put your plan together. Consider building a circuit to hit all your muscle groups and keep your heart rate up.

Exercise Videos

Maybe you’d rather workout with a group, instead of by yourself. Sometimes it’s good to have someone encouraging you (or yelling at you) to help you push yourself. There are tons of great workout videos available free online. Many serve slightly different purposes, like teaching you proper form to workout on your own or helping you understand why certain exercises work. Check out a lot so you can find what works best for you. Just make sure to wear your brightly colored leotard and matching headband for best results.

Exercise Games

Video games that help you exercise and get in shape are a fairly recent development in the world of fitness. The first and most obvious of these games is Wii Fit. It’s fun, inviting and offers a number of exercise options. It has yoga, strength building, aerobics and even balance, all of which give a very robust set of exercises to fit most everyone’s fitness plan. Another great type of “exergame” is any dancing game. There a plenty of options in this category as well. Some are strictly for fun while some help you track progress. All of them will make you sweat and laugh. Some people wonder if you can even actually lose weight by just playing dancing games (with a little diet help). The answer? Yes. Just one song will have you breathing heavily and feeling your heart rate. Now try 30 minutes. The downside to “exergames” as a fitness method is you have to have the hardware to play them on. Game systems and kinetic trackers can easily run you a few hundred dollars, but these are a great option if you already have a game system of some sort.

These are a few great ways to stay on track of your fitness journey even when the weather outside is trying to convince you to grab a blanket and a movie. And don’t let that post-workout soreness slow you down. Grab some improved formula, fast-acting Zim’s Max-Freeze and keep on your journey!

Running: Where Do I Begin?


Where do I begin… Tips on How to Start Running, for People who Hate Running

There are all types of exercise routines and fitness strategies out there, but nothing beats a long run on a beautiful fall day. But what if you HATE running? Running is one of the original and most accessible forms of exercise but to many people, it’s miserable. So, if you are someone who wants the health benefits of running but hate running, here are some tips for you.


Proper breathing is extremely important for a successful run. I’m not talking about the normal breathing your body does without thinking about it, I’m talking about persistent, focused inhales and exhales that require concentration and prevent side cramps. A great breathing technique to follow is a two second inhale every two steps then two second exhale the next two steps. You are either inhaling or exhaling every time your foot hits the ground. Utilizing this technique will create a consistent rhythm for your run and help prevent your sides from cramping.


The position of your body is also important if you want to run properly. Running is a whole-body exercise because you are not just moving your legs but also your arms, back, and core. You should try to maintain a “balanced forward” posture where your looking forward and you lean into the run without actually bending in the waist. Your arms should pump in short compact movement and match to the speed of your legs. Your feet should land softly and not land past the knee. A good way to see if you are running properly is to count your steps per minute. You should try to stay within 170-180 steps per minute.


How you recover after a run helps you prepare for your next run. Whether it was a short couple of sprints or a 3-mile run, you should drink plenty of water to prevent dehydration and to help in muscle recovery. Muscles that are going through recovery tend to be sore. Applying a small amount of Zim’s Max-Freeze to the area that is sore will provide lasting cooling relief while your body recovers.

If you are determined, follow these tips, and remain consistent, you can find that running on a beautiful fall day can be rather peaceful, instead of painful.  

Starting My Exercise Journey


Where to start…

Trying to start a new fitness journey, or getting back on track with one, can be a little overwhelming. You have to ask yourself a lot of questions and find out where to start and how you plan to stick to it. Here are three questions you should ask yourself before you start your fitness journey.

Why are you doing this?

First thing to ask yourself is why. Why have you decided to start this new journey? Is it for yourself? Are you stressed and need way to relax and let out some steam? Do you have a big vacation coming up and you want to look amazing in a new bathing suit? Or is this for your family? Are you wanting to make your health a number one priority, so you can stick around for the ones you love? Whatever your reason may be, keep it in the front of you mind so whenever you want to just give up, you can remind yourself why you started in the first place.

What are your goals?

This one is important because a lot of people want something to measure and they want to see an end in sight. Once you have found out your “why” you can set your goal and keep track of your progress. Take measurements before you start, whether that is inches, pounds, or your cholesterol numbers, and keep track of your progress throughout your journey. Once you have reached your goal, set another one and eventually your fitness journey will turn into a healthy lifestyle.

What do you need?

There are a lot of things out there that can assist you in your new fitness journey. Exercise equipment, cookbooks, and supplements are all things that can help you reach your goals, but don’t let them overwhelm you. There are all types of gyms out there that offer different styles of exercise. The best thing for you to do is find one close to home or work that has all the equipment you need without breaking the bank. If you are going to do at home workouts, there are plenty of apps that will demonstrate workout routines that require no equipment at all. Pinterest has thousands of healthy recipes and workouts for all fitness types that are completely free. As for supplements, they require a little more research to find out exactly what you want. There are products that rage from dietary supplements to pain relief.

Exercise is the process of breaking down and rebuilding your muscles, so they rebuild and become stronger. However, muscles tend to let you know that they’re rebuilding by being sore! Our Zim’s™ Max-Freeze offers long lasting cooling relief after a good workout and is perfect for workout related soreness.  Finding a good way to reduce sourness is a great way to keep you on your fitness journey.

Altogether, starting a new fitness journey can be overwhelming, but it doesn’t have to. You take it one step at a time and find what works for you. Keep yourself accountable and find a fitness routine you enjoy. Road bumps will get in your way but don’t let them stop you. Find ways around them and soon your journey will become a lifestyle.